SERAVA Rentals Partner Program
Internal · Boost
Pangea Rentals × Serava Rentals · Prime Portfolio

Access the Unaccessible — now a revenue line.

A partner-acquisition campaign: we recruit the world's villa-rental companies to refer bookings into Serava's premium network and earn 8–10% per sale. No cost, no exclusivity, no inventory to commit.

8–10%
Trade-partner commission per referral
3
Hero regions · Mykonos · Cyprus · Ibiza
10–15k
Target leads (global)
Off-market
Premium distribution network
Read time · 30 seconds
We recruit the world's villa companies to send Serava the bookings they can't serve — and pay them 8–10% for it.
1
Find 10–15k villa companiesAgencies, managers, concierges — worldwide
→
2
Pitch a referral deal“Earn on bookings you already turn away”
→
3
They refer the overflowWrong island, full portfolio, off-season
→
4
They earn 8–10%Serava gains booking volume
What
A partner-recruitment campaign. We don't sell villas to guests — we recruit the companies that do.
Who we recruit
Villa agencies, managers, concierges, travel advisors & DMCs — Mykonos, Cyprus, Ibiza & beyond.
The hook
“Earn on the bookings you turn away.” No cost, no exclusivity, no inventory to commit.
Why it works
They already say no to these clients. Now that “no” pays 8–10% — at the top of the market.
What it costs
~$500–1,500 in tools to reach 10–15k leads & run Q1 outreach. Boost fee & optional ads separate.
The only big cost
8–10% commission — performance-based, paid only after a booking closes.
Timeline
First partners in ~4–6 wks; full global pipeline in ~3 mo.

The setup: Pangea Rentals (in-house) marketed under the Serava Rentals brand — the villa twin of the Prime Stadia × Serava Sports mirror. Same principal → prices mirrored, never marked up.

02

Executive summary

What it is, who it's for, and what we've decided — at a glance.

The play

We don't sell villas to the guest. We recruit villa companies (agencies, property managers, concierges, DMCs) as referral partners: they send us the booking they can't serve and earn a commission. In Hormozi terms they become “lead getters” — they do the marketing for Serava.

The mirror model

Pangea Rentals (in-house) is marketed under the public Serava Rentals brand — the same pattern as Prime Stadia ↔ Serava Sports. Same principal → prices mirrored, never marked up. The lift comes from framing and a recruitment engine at scale.

The deliverable

Grand Slam offer + funnels + a 10–15k lead-sourcing plan + this artifact + creatives. All ready to execute; paid scraping and any external publishing wait on approval and on confirming the facts with Mats.

Honest status: Serava has no public villa catalog yet (the rentals brand is pre-launch) and the one-pager's figures aren't verifiable on the live site. Inventory proof leans on the in-house twin Prime Cyprus; specific numbers are flagged confirm with Mats before publishing.
03

The opportunity

The money is in the bookings villa companies already turn away: the client they're asked for but can't serve — destination they don't cover, dates taken, portfolio full. Today that booking walks. With Serava, it becomes commission.

Fragmented & premium

The luxury-villa market is huge and fragmented: thousands of boutique operators with no global distribution. Each has a portfolio and clients, but lacks off-market reach.

3 hero regions

Mykonos/Greece, Cyprus, Ibiza — the proving ground for messaging and first case studies. Dense in agencies, property managers and luxury concierges.

Global scale

The volume target (10–15k) is global: the same pipeline pointed at 15–25 premium villa destinations (Tuscany, Côte d'Azur, Caribbean, Mexico, Bali…).

Positioning insight: 8–10% is a trade-partner commission, on par with the travel-trade standard (~10%) and well above discount affiliate networks (1.6–7%). Pitch it as “your DMC peers' rate, paid at the top of the market.”
04

Grand Slam Offer

The offer is aimed at the villa company (the partner), built on Hormozi's value equation: maximise the dream and the proof, minimise time and effort.

Value=
Dream outcome · commission on idle portfolioProof · off-market network, 20+ yrs, concierge
Time · onboarding in daysEffort · done-for-you, you just refer

Value stack — what the partner gets

  • Access to the premium distribution network (curated channels + private off-market reach)
  • Tracked 8–10% commission via their own link/code
  • Turnkey onboarding in days · one kickoff call
  • Partner portal: visibility of referrals and payouts
  • No exclusivity · no inventory committed · no cost to join
  • Premium Placement Kit + Inventory Radar (bonuses)

Commission & guarantee

8–10% of the sale, paid after the stay, no cap.

Trade-partner ≈ 10% (market ceiling) % and tiers to confirm with Mats

Risk reversal (no fabricated urgency): joining costs nothing, no inventory or exclusivity committed; the partner only earns when there's a sale. The transparency of the tracking is the certainty.

M-A-G-I-C names (rotate / test)

The Serava Partner Program — 8–10% per referred villa Turn your portfolio into commissions The distribution partner your concierge doesn't have Founding Partner Cohort · Mykonos · Cyprus · Ibiza Off-Season Yield — fill empty villas
05

Who we recruit

Companies with a villa portfolio or luxury clients and no global distribution. Ranked by fit for a referral deal.

1 · Villa rental agencies

Broker owner↔guest bookings. Referral commission is native to their model — they refer what they don't cover.

2 · Property managers

Yield is their KPI. When their portfolio is full, referring for 8–10% is extra income at zero delivery cost.

3 · Concierge & lifestyle

HNW base; the referral fee is an easy upsell, “found money,” low operational lift.

4 · Travel advisors / DMCs

Villas sit outside their core; an override for referring is attractive and converts well.

5 · Real estate & relocation

Adjacent HNW clientele (buyers scouting an island). Opportunistic volume.

6 · Yacht / lifestyle concierge

Yacht clients almost always need a villa pre/post-charter. High-value cross-sell.

Population by region (unique companies, not properties)

RegionUnique companiesNote
Mykonos80–150Long tail of boutique brands
Greater Greece300–600Santorini, Crete, Corfu, Paros, Rhodes, Athens Riviera
Cyprus150–3006,700 licensed properties, but many owner-self-managed
Ibiza100–200Small, already-solicited pool (2022 licence moratorium)
Total 3 hero (+Greece)~600–1,300Up to ~2,500–3,000 with generous cross-vertical scope
06

Acquisition engine — 10–15k leads

Cold outreach at scale: discover companies across multiple sources, enrich the contact, dedupe and qualify. Every scraping run is approved before any spend.

Feasibility (key finding): the 3 hero regions yield ~600–1,300 companies — not 10–15k. The 10–15k target is a global number: the same pipeline across 15–25 destinations. The 3 hero regions are the beachhead for testing and case studies, not the source of the volume.

Ring 1 — Beachhead

Mykonos/Greece, Cyprus, Ibiza. Near-total coverage possible. The ground for messaging + creatives + first case studies.

Ring 2 — Global scale-out

Tuscany/Amalfi, Côte d'Azur, Costa Smeralda, Algarve, Marbella, Balearics, Caribbean, Mexico, Costa Rica, Bali, Phuket, Seychelles, Marrakech, Cape Town. Plausible universe: 5,000–10,000 companies.

Discovery sources

SourceWhat it deliversData cleanliness
Business mapsPrimary discovery by region/categoryHigh phone/web (email via enrichment)
Professional network (B2B)Companies + decision-makers (Owner/GM/Villa Manager)Medium email via enrichment
Social by hashtag/geoBusiness accounts per islandLow-medium
DMC directories + RE franchisesNamed B2B contactsHigh
Contact enrichment (2nd pass)Fills missing email/phoneConverts 60–80% of sites
07

Funnel architecture

One goal (a signed, active partner), six stages. Every lead enters the same pipeline.

1
DiscoveryParallel scraping: maps + professional network + social + directories
↓
2
Enrichment & validationDedupe by domain + email/phone enrichment + sample QA
↓
3
Multichannel outreachEmail “Are you open?” + WhatsApp ACA + “Distribution Audit” lead magnet
↓
4
QualificationInterest → 15-min discovery call. Filters out single-property owners
↓
5
Onboarding8–10% agreement + referral link/code + partner portal (terms reconciled)
↓
6
Activation & nurtureWhisper-Tease-Shout + Inventory Radar → recurring commissions
08

Outreach sequences

Hormozi frameworks. Primary language English, first line personalised per company. Opt-out in every message (B2B GDPR).

Email — “Are you open?” (D0)

“Quick one — is {Company} open to referral partnerships right now? We place discerning guests into curated luxury villas through a private, off-market network. When a client asks for a destination or property you don't cover, refer them and earn 8–10% of the booking — after the stay, no cost, no exclusivity. Worth a 15-min call?”

Follow-ups: D3 “villas you're not monetising” (lead magnet) · D8 “Are you busy..?”

WhatsApp — ACA (D0→D+7)

“Hi {FirstName} 👋 I came across {Company} — {real detail} really stands out in {Region}. Are you open to earning 8–10% on the bookings you can't serve yourself? We take the referral, you take the commission — after the stay, no cost, no exclusivity. Worth a quick chat?”

Cadence D0→D+1→D+3→D+7, exit-on-reply. Acknowledge · Compliment · Ask.

Objection “do I have to give exclusivity or my inventory?” → No. You just refer; you keep operating as you do today. “Is this legit?” → Serava Group, a Scandinavian luxury-access broker, 20+ years, off-market model, dedicated concierge. (Verified facts only.)
09

Cheat sheet

What's happening, what we've decided, what's left.

What's ready

  • Grand Slam offer (referral partner)
  • 6-stage funnel + outreach sequences
  • 10–15k sourcing plan (2 rings)
  • This artifact + 5 IP-safe creatives

What we've decided

  • Affiliate = referral partner (8–10% of the sale)
  • 3 hero = beachhead · 10–15k = global
  • Public brand = Serava Rentals · prices mirrored
  • Inventory proof = Prime Cyprus (fallback)

What's left (gates)

  • Mats real catalog + active regions
  • Mats one-pager figures · % and tiers
  • Spend approve scraping per region
  • QA sample + opt-out before sending
Sourcing budget: scraping lands in the tens to low hundreds of USD in credits depending on mix/volume — numbered and approved before running (Iron Law #7). This round of creatives: $0.83 (5 images).
10

Roadmap

Timelines are caps, not commitments. Spend gates and Mats gates condition progress.

PhaseCapWhat runsDirect spend (USD)Gate / output
F0 FoundationDoneOffer, funnel, plan, artifact, creatives~$1 (creatives)Mats confirmation before publishing
F1 Beachhead sourcing≤ 2 wksScrape + enrichment + QA of 3 hero$20–60 data creditsSpend approval per region
F2 Beachhead outreach≤ 3 wksEmail + WhatsApp + lead magnet$50–150/mo infra + $10–30QA + opt-out + templates OK
F3 First partners≤ 4 wksOnboard founding cohort + case studyLabor (+ portal if built)Terms signed per partner
F4 Global scale-out≤ 8 wksPipeline across 15–25 destinations$100–300 data creditsBeachhead yield validated
F5 Activation & nurtureOngoingWhisper-Tease-Shout · Inventory Radar$50–150/moRecurring commissions
11

KPIs & scenarios

Honest cold-B2B ranges. Without Serava ticket/booking data we don't compute absolute GMV/ROAS — we measure it live. Base example: 12,000 global leads.

ScenarioContactableReplyQualifiedSigned partners
Conservative60% · 7,2003% · 21625% · 54~11
Base70% · 8,4005% · 42033% · 139~39
Stretch80% · 9,6008% · 76840% · 307~107

The read

A 10–15k global pipeline yields, at mid-range, dozens of active partners — each a lead getter of bookings at near-zero CAC. The upside is recurring volume, not a single close.

Business metric

Referred GMV = active partners × bookings/partner/yr × villa ticket × attach. Commission = GMV × 8–10%. Hormozi rule: LTGP:CAC ≥ 3:1.

Operational KPIs (measurable now)

Yield/cleanliness per region · % dedupe · % enrichment · reply rate per channel · opt-out rate (GDPR health) · discovery show rate · onboarding time.

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Investment & economics

What it costs, what you get, when. Tool costs in USD (that's how the data/image tools bill — amounts are small). Boost's service fee is a separate commercial line; the 8–10% commission is performance-based — paid from sales, never upfront.

Fixed campaign spend

~$500–1,500 in tools to reach 10–15k leads (global) and run outreach through Q1. Beachhead-only validation: ~$150–400.

The only large cost

8–10% commission — performance-based, paid after the stay. Revenue-share, not sunk cost: it scales only with bookings.

Expected return

~39 signed partners at base case (~11 / ~107 conservative / stretch) from a 12k pipeline — each a recurring referral channel at near-zero marginal CAC.

Cost stack per phase

PhaseTimelineDirect spend (USD)Output
F0 Foundation Done—~$1 creativesStrategy + live artifact + 5 creatives
F1 Beachhead sourcing≤ 2 wks$20–60 data creditsClean, deduped, enriched B2B list (3 hero)
F2 Beachhead outreach≤ 3 wks$50–150/mo infra + $10–30Replies → discovery calls
F3 First partners≤ 4 wksLabor (+ portal if built)Founding cohort + first case study
F4 Global scale-out≤ 8 wks$100–300 data credits10–15k pipeline (15–25 destinations)
F5 Activation & nurtureOngoing$50–150/moRecurring commissions

Not included above

  • Boost service fee — building & operating the campaign; separate commercial line, per the partnership to agree
  • Partner portal build — if Serava has no referral tracking yet
  • Optional ad accelerant — a $1,000–5,000 recruitment-ad test to speed sign-ups (not required; the core is cold outreach)

The economic message

The acquisition machine is cheap (~$500–1,500 in tools). The only material cost — the 8–10% commission — is 100% performance-based: it exists only when a booking closes, paid after the stay. Downside: a few hundred dollars of tooling. Upside: a permanent, compounding network of referral partners.

GMV note: Referred GMV = active partners × bookings/partner/yr × villa ticket (€3k–20k+) × attach. Without Serava's real ticket/booking data we don't promise absolute GMV/ROAS — we measure it live once partners activate.
13

Creatives & angles

Coastal-luxury key visuals for the hero and recruitment ads. IP-safe: no logos, no identifiable people, no baked-in text — the copy lives in the platform's text fields.

Ad headlines (rotate / test)

Earn on the bookings you turn away. Your peers refer for 8–10%. Do you? Full season? Refer the overflow. Get paid. The trade-partner commission at the top of the market. Turn “we don't cover that” into commission.
14

Compliance & to confirm

Campaign guardrails and the gated facts to close with Mats before any external publishing.

Guardrails

  • Prices mirrored, never marked up (same principal)
  • No fabricated urgency/scarcity; guarantees = real commitments
  • IP-safe creatives: no logos, no people, no prices on the image
  • B2B GDPR legitimate-interest + opt-out in every outreach
  • Paid scraping only after dry-run + approval (Iron Law #7)
  • Nothing sent to partners or Mats without sign-off (Iron Law #9)

To confirm with Mats

  • Real villa catalog + active regions (Mykonos/Cyprus/Ibiza)
  • One-pager figures (80+ channels? 30+ years?) — publishable?
  • Exact commission (8/9/10%) + tier thresholds
  • Referral mechanics: link vs code, attribution, payout
  • Partner portal: does it exist or do we build it?
  • Use of Serava brand assets in the Placement Kit
Proof discipline: Serava's live site shows sports metrics (80+ countries LED reach, 85M TV, 35 years combined), not villa figures. The rentals numbers in the one-pager are Serava's positioning, not verified fact — not published as data until Mats confirms.
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